Privacy Policy

1. Controller

The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is:

Simplifiers – Sebastian Hertlein
Max-Zimmermann-Str. 5
82319 Starnberg, Germany
Email: hello@simplifiers.ai
Phone: +49 176 850 644 99

2. Overview of Data Processing

We process personal data of our users only to the extent necessary for providing a functional website, our content, and our services. The processing of personal data of our users regularly takes place only with the user’s consent. An exception applies in cases where prior consent cannot be obtained for practical reasons and the processing of the data is permitted by law.

This privacy policy applies to all services provided by Simplifiers, including the website simplifiers.ai, our WhatsApp Business communication channel, and our LabSync application.

3. Hosting

This website is hosted by:

Hetzner Online GmbH
Industriestr. 25, 91710 Gunzenhausen, Germany

When you visit our website, the hosting provider automatically collects and stores information in server log files that your browser transmits. This includes:

IP address of the requesting device (anonymized)
Date and time of access
Name and URL of the requested file
Referring website (referrer URL)
Browser and operating system used
Amount of data transferred

This data is evaluated exclusively to ensure trouble-free operation and to improve our website. It is not possible to trace this data back to you personally. The data is automatically deleted after 7 days.

We have concluded a data processing agreement (DPA) with our hosting provider to ensure compliance with data protection regulations.

Legal basis: Art. 6(1)(f) GDPR. Our legitimate interest lies in the reliable and secure provision of our website.

For more details on Hetzner’s data protection, visit: hetzner.com/legal/privacy-policy

4. SSL/TLS Encryption

This website uses SSL/TLS encryption for security reasons. An encrypted connection is indicated by the lock icon in your browser’s address bar. When SSL/TLS encryption is activated, the data you transmit to us cannot be read by third parties.

5. Cookies

5.1 General Information

Our website uses cookies. Cookies are small text files that are stored on your device and do not cause any damage. We use a cookie consent banner that allows you to manage your cookie preferences before any non-essential cookies are set.

Legal basis: Art. 6(1)(a) GDPR (consent) for analytical cookies; Art. 6(1)(f) GDPR (legitimate interest) for technically necessary cookies.

5.2 Analytical Cookies

If you consent via our cookie banner, we use the following analytical cookies:

_ga_[ID] – Used by Google Analytics to identify users. Duration: 400 days.
_ga[ID] – Used by Google Analytics to identify users. Duration: 400 days.

You can withdraw your consent at any time by adjusting your cookie preferences through our cookie banner.

6. Google Analytics 4

This website uses Google Analytics 4 (GA4), a web analytics service provided by:

Google Ireland Limited
Gordon House, Barrow Street, Dublin 4, Ireland

Google Analytics uses cookies to analyze your use of our website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google is certified under the EU-US Data Privacy Framework.

We use Google Analytics with IP anonymization enabled. This means your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA.

We use Google Analytics to analyze and regularly improve the use of our website. The statistics obtained allow us to improve our offerings and make them more interesting for you as a user.

Legal basis: Art. 6(1)(a) GDPR (your consent via the cookie banner).

You can prevent the storage of cookies by adjusting your browser settings or by withdrawing your consent through our cookie banner. For more information on Google’s data protection, visit: policies.google.com/privacy

7. Fonts (Locally Hosted)

This website uses the fonts “Poppins” and “JetBrains Mono.” These fonts are hosted locally on our own server and are not loaded from external servers (such as Google Fonts). No data is transferred to third parties when loading fonts.

8. Images

All images used on this website are hosted locally on our own server. No images are loaded from external services. No data is transferred to third parties when loading images.

9. Contact Form and Email

If you send us inquiries via a contact form or by email, your inquiry and all resulting personal data (name, email address, inquiry content) will be stored and processed by us for the purpose of handling your request and for follow-up questions. We do not share this data without your consent.

Legal basis: Art. 6(1)(b) GDPR (processing for the performance of a contract or pre-contractual measures) and Art. 6(1)(f) GDPR (legitimate interest in processing inquiries).

10. Waitlist / Email Registration (Double Opt-In)

If you sign up for our waitlist, we collect the following data:

First name (required)
Email address (required)
Website/company (optional)
IP address (for technical reasons)
Timestamp of consent

We use the double opt-in procedure: After your registration, you will receive an email with a confirmation link. Your registration only becomes effective after you click this link. The confirmation link is valid for 24 hours.

Legal basis: Art. 6(1)(a) GDPR (your explicit consent).

10.1 Data Storage via Google Sheets

Your registration data is stored in Google Sheets, operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google is certified under the EU-US Data Privacy Framework. For more information on data protection at Google, visit: policies.google.com/privacy

10.2 Email Delivery via Gmail

Confirmation emails and any subsequent launch information are sent via Gmail (Google Ireland Limited). The same data protection provisions as described in Section 10.1 apply.

10.3 Workflow Automation via n8n

For processing waitlist registrations, we use n8n, a workflow automation tool hosted on our own server at Hetzner in Germany. No data is transferred to third parties through n8n.

11. WhatsApp Business Communication

11.1 Service Provider

We use the WhatsApp Business Platform (API) provided by:

Meta Platforms Ireland Limited
Merrion Road, Dublin 4, D04 X2K5, Ireland

WhatsApp is a service of Meta Platforms, Inc. (USA). Data may be transferred to the USA. Meta is certified under the EU-US Data Privacy Framework, and additional safeguards are provided through Standard Contractual Clauses (SCC) of the EU Commission.

11.2 Purpose and Scope

We use WhatsApp Business for the following purposes:

Customer inquiries and support
Lead qualification
Automated messages (chatbot)
Newsletter and marketing messages

When you contact us via WhatsApp or opt in to receive messages from us, the following data may be processed:

Your phone number
Your WhatsApp profile name
Content of messages you send or receive
Timestamps of messages
Media files you share (images, documents, etc.)

11.3 Data Processing by Meta

Meta processes certain metadata (such as phone numbers and timestamps) in accordance with its own privacy policy. We have no influence over this processing by Meta. For more information, visit: www.whatsapp.com/legal/privacy-policy

11.4 Legal Basis

For customer support and inquiries: Art. 6(1)(b) GDPR (processing for the performance of a contract or pre-contractual measures).

For marketing messages and newsletters: Art. 6(1)(a) GDPR (your explicit consent). You can withdraw your consent at any time by sending us a message via WhatsApp or email.

For lead qualification: Art. 6(1)(f) GDPR (our legitimate interest in efficient customer communication).

11.5 Opt-Out

You can opt out of receiving WhatsApp messages from us at any time by replying “STOP” to any message or by contacting us at hello@simplifiers.ai. After opting out, we will delete your WhatsApp-related data unless retention is required by law.

12. LabSync Application

12.1 Overview

LabSync is a proprietary application developed and operated by Simplifiers (Sebastian Hertlein) for the Brazilian market. LabSync is accessible via WhatsApp and processes user data to provide its services.

12.2 Data Collected

When you use LabSync, the following data may be collected and processed:

Name
Phone number
Email address
Chat messages and text content
Photos and files you share
Location data

12.3 Hosting and Data Storage

All LabSync data is stored on our own servers hosted by Hetzner Online GmbH in Germany. No data is transferred to third parties through LabSync, except as necessary for the WhatsApp Business Platform (see Section 11).

12.4 Legal Basis

Art. 6(1)(b) GDPR – Processing is necessary for the performance of a contract or to take steps at your request prior to entering into a contract.

Art. 6(1)(a) GDPR – Where applicable, your explicit consent for the processing of specific data categories (e.g., location data).

12.5 Brazilian Data Protection (LGPD)

For users located in Brazil, data processing also complies with the Lei Geral de Proteção de Dados (LGPD – Brazilian General Data Protection Law, Law No. 13,709/2018). You have the right to request access, correction, anonymization, blocking, or deletion of your personal data at any time by contacting us at hello@simplifiers.ai.

13. Use of AI Tools and Automation

13.1 OpenAI (API)

We use application programming interfaces (APIs) from OpenAI, L.L.C., San Francisco, USA, for text generation and data processing. When we transmit data (e.g., for SEO content or lead qualification) to OpenAI, this is done in an anonymized or pseudonymized manner unless personal data is strictly necessary. Data transmission to the USA is based on the Standard Contractual Clauses (SCC) of the EU Commission.

Legal basis: Art. 6(1)(f) GDPR (legitimate interest in efficient content creation and data processing).

13.2 n8n (Workflow Automation)

We use the automation tool n8n to connect various software applications and automate workflows. This tool is hosted on our own servers in Germany (Hetzner). No data is transferred to third parties through n8n.

14. Plugins and Tools

14.1 YouTube with Enhanced Data Protection

Our website embeds videos from YouTube. We use YouTube’s enhanced data protection mode, which means that YouTube does not store any information about visitors to this website unless they play the video. The enhanced data protection mode is based on information provided by YouTube.

YouTube is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Legal basis: Art. 6(1)(f) GDPR (legitimate interest in the efficient presentation of our content).

15. Your Rights

Under the GDPR, you have the following rights regarding your personal data:

Right of access (Art. 15 GDPR) – You can request information about your stored data.
Right to rectification (Art. 16 GDPR) – You can request correction of inaccurate data.
Right to erasure (Art. 17 GDPR) – You can request deletion of your data.
Right to restriction of processing (Art. 18 GDPR) – You can request restriction of data processing.
Right to data portability (Art. 20 GDPR) – You can request your data in a structured, machine-readable format.
Right to object (Art. 21 GDPR) – You can object to the processing of your data.
Right to withdraw consent (Art. 7(3) GDPR) – You can withdraw your consent at any time.
Right to lodge a complaint (Art. 77 GDPR) – You can lodge a complaint with a supervisory authority.

Competent supervisory authority: Bayerisches Landesamt für Datenschutzaufsicht (BayLDA), Promenade 18, 91522 Ansbach, Germany.

You can revoke your consent to the processing of your data at any time without giving reasons, e.g., by sending an email to hello@simplifiers.ai. The lawfulness of the data processing carried out before the revocation remains unaffected by the revocation. In the event of revocation, your data will be deleted immediately.

17. Data Retention

We store personal data only for as long as necessary for the respective purpose or as required by law. Once the purpose ceases to apply or after expiry of statutory retention periods, the data is routinely deleted in accordance with legal requirements.

18. International Data Transfers

Some of the services we use involve data transfers to countries outside the European Economic Area (EEA), particularly the USA. Where applicable, we ensure an adequate level of data protection through:

EU-US Data Privacy Framework certification of the respective provider
Standard Contractual Clauses (SCC) of the EU Commission
Explicit consent of the data subject (Art. 49(1)(a) GDPR)

19. Changes to This Privacy Policy

We reserve the right to amend this privacy policy to reflect changes in our services or legal requirements. The current version is always available on our website at simplifiers.ai.